The latest news from the marketing and media industry.

Explore the latest and greatest creative works from all over the world.

Provide great companies with the recognition they deserve.

Organize activities to support, inform, challenge and suggest.

The latest insights, case studies and news from agencies, technology vendors, freelancers and other organizations.

Search 2,345 positions in marketing, advertising, creativity and media.

Take a whole new approach to improve your image among potential customers.

Provides insight into the marketing industry.

Create engaging content that your customers will love.

The fastest way to find the right institution

Netflix's unexpected global hit Squid Game has its own life. The agency Wunder chose the iconic plot device of the show to reach out to Americans who are worried about debt and broadcast the theme of the show.

South Korea’s out-of-control is mainly concentrated on the corrupting effects of money on both ends of the wealth range. The former exudes unique golden geometric business cards to lure debtors to a terrible ending.

Miami-based Relief took this idea and commissioned 10,000 similar business cards, inviting recipients to take practical steps to adjust their financial situation without resorting to more extreme measures. It has placed them in the city centres of New York and Miami.

This debt company is the creative of entrepreneur Jason Saltzman. It gave up the cruel interpretation of the playground classic to help people who are heavily in debt. Instead, it relies on artificial intelligence and collective bargaining to attract people. Its themed calling cards help build popularity.

Stephen Flynn, Wunder's creative director, explained that the answer comes from the luck of timing. “The timing couldn’t have been better. When we were thinking about getting people interested in real debt solutions, the whole world was talking about the squid game. As we all know, it’s very convenient, focusing on 456 players who are heavily indebted. Play deadly games for money."

After a businesswoman in Seongju, southeastern South Korea, was bombarded by fans eager to risk her life to get rich, the producer was forced to edit the printed phone number, which has proven problematic for Netflix.

Flynn believes they can evade any similar scams by Netflix lawyers or their own phone calls, adding that the use of craft stocks and similar appearances should make it identifiable without actually spelling it as Squid Game. "For the four people who don't [understand the show], we will be satisfied that they just read a card with very direct information about debt resolution."

According to Netflix's measurement standards, Squid Game has become the most watched program in Netflix history, with 111 million views, and we know that the number of views exceeds two minutes.

This article is about: the world, reactive marketing, debt, fintech, Netflix, brand strategy, work and happiness

Netflix is ​​an American entertainment company founded by Reed Hastings and Marc Randolph on August 29, 1997 in Scotts Valley, California. It specializes in and provides streaming and online video-on-demand as well as DVDs by mail. 

Choose from a series of exciting email newsletters, whether it's daily news, weekly review, or in-depth media or creativity.

Sign up for The Drum's email newsletter with thousands of marketers. Let our editors tell you stories we know you will like.

© Carnyx Group Ltd 2021 | Drum is a registered trademark and property of Carnyx Group Limited. all rights reserved.