This week, we shine a spotlight on a smart solution from SMU in Dallas. Designed by the SMU Integrated Marketing team as a travel piece for college fairs, this tri-fold has 4-inch fold in sections in the interior spread that create a glueless pocket for light materials and a large poster reveal for extra impact. Their printer, Best Press, utilized UV coatings for visual contrast and an exciting, tactile experience. We think this is an outstanding idea for many different marketing scenarios!

Trish Witkowski shares her super-cool folding samples and helpful production tips. View the “60-second Super-cool Fold of the Week” archive at www.foldfactory.com.

Trish Witkowski is Chief Folding Fanatic at the online community foldfactory.com. She holds a bachelor of fine arts degree in graphic design and a master of science degree in Graphic Arts Publishing from Rochester Institute of Technology's School of Printing Management and Sciences (now the School of Print Media). An award-winning designer, Trish held the position of creative director for a Baltimore-based agency for six years, and has taught design and desktop publishing at the college level. She has a specialized expertise in the area of folding and is the creator of the FOLDRite™ system, a 2004 GATF InterTech™ Technology Award winner.   Trish frequently publishes articles for graphic arts industry publications, and has written three books on the topic of folding: A Field Guide to Folding, Folding for the Graphic Arts: A Teacher's Handbook, and FOLD: The Professional's Guide to Folding.

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Color Printing Project Manager - RIOT Creative Imaging

Back for its 38th year, this venerable list ranks the largest printing companies in the U.S. & Canada. Catch a glimpse into who's who in printing & the key trends impacting the graphic arts industry.