Brochures are a great help to anyone's business.

These simple introductory guides enable people to emphasize the basic details of their real estate services to their clients. But they can also become a little boring, especially when there is too much happening.

Fortunately, brochure templates are everywhere. People can now browse a large number of free brochure templates online. But before delving into these, here are some tips for real estate brochures that may help improve its design and quality. 1. Be sure to use high-quality pictures

Incorporating high-resolution images into any brochure design conveys credibility and professionalism. These two things are what anyone wants their potential customers to associate with their company. Images can also decompose text, making it more pleasant to read for those who appreciate visual effects.

The stock photo market contains extensive collections of photos from different people and places. However, it can be tempting to choose a good photo found online instead of taking the time to take it.

It is important to remember that if viewers see too many ordinary photos on the Internet, they may not think this company is unique. Adding some unique images will help customers better connect with the company and help build it into a trustworthy brand. 3. Create eye-catching graphics

If a product or service for sale deserves anyone’s attention, then any company wants it to stand out from the browsing of potential customers. Use graphics to take advantage of the way the eyes process images. For example, make sure the text on the real estate brochure is easy to read!

Companies don’t necessarily need to hire a graphic designer (although it might be helpful if this is not their area of ​​expertise). Even creating simple shapes in Google Drawing or PowerPoint will improve the appearance of any brochure. Checking out online flyer creation software (such as Venngage's free templates) may be of great help. 4. Don't overuse the logo

Don’t get overwhelmed by adding too many company logos to your brochure. Some real estate companies put a different logo on each page. However, doing so may make the reader feel that he is looking at a pieced together brand name, these names put together does not make any sense. Instead, use the golden ratio to determine the size of the text, and then add your logo, color palette, and all other design elements accordingly. 5. Be sure to get feedback from others

It is easy to miss mistakes when designing regular or tri-fold brochures. This is why it is helpful to have someone review the design before publishing. A pair of fresh eyes will help ensure that everything is of high quality and convey trustworthiness to any audience! 6. Don't put your website on the brochure

Although it may seem logical to add a "click here" link for people who want to learn more about the company’s services or products, it’s best to let them visit their website via a custom URL. Make sure that this URL matches the company name, because people trust the brand name and may take extra steps instead of just clicking random links they find elsewhere on the screen. 7. Focus on quality rather than quantity

Of course, no one wants to pay for something of low quality, but this does not mean that the brochure needs a lot of examples or pictures to get approval from investors or other people responsible for the budget. 

For example, you can easily use one or two high-quality photos to show the appearance of the product. Avoid creating collages, it is difficult to focus on what each picture is trying to convey. Online brochure makers can help companies solve this problem. Be sure to check out Venngage's collection of brochures and infographic templates. 8. Don't forget your readers

It's easy to fall into design trends or the way other real estate companies act. However, if the company forgets the audience, they may run the risk of making certain content unavailable to people who are not familiar with similar documents.

For example, don't create strange spacing between lines, so they look large and difficult to read unless this is part of the design theme. Otherwise, every sentence will end suddenly like the last sentence! This is why feedback must be obtained to ensure that the documentation is easy to use. 9. Consider the next step

It’s best if the brochure can stand on its own, but always consider how it can help motivate people to take action and what they might do after reading it. If someone needs a new car, they might start to check the make and model, and then search for a car loan or lease plan.

On the other hand, real estate agents might list their office hours and let visitors know that they can be online 24/7 via email or chat if necessary. In short, make sure that what the company creates provides real benefits, not just fillers! 10. Don't ignore marketing trends

In today's highly competitive market, it may be helpful to step out of your comfort zone and understand what other companies and industries are taking to attract new customers. If the company uses QR codes, it makes sense to include them in the brochure. Doing so allows people to scan and learn more about the information they provide. 

It is also helpful to put additional resources online or promote new programs designed to help customers save time, such as live chat software on a website, where visitors can ask questions while browsing. Don't worry, because there are many examples of brochures online that can make real estate brochures look great. 11. Development over time

There is no need to discard everything just because there is a new brochure template. Instead, update it regularly when necessary. The easiest way is to look at past items and see which items are still up-to-date before deleting content that is no longer relevant. Make sure to replace them with something appealing and don't make too many changes or leave the rest of the page blank! 12. Don't forget SEO

Since real estate agents can now list houses on their website, they also need to consider search engine optimization (SEO), especially since Google is constantly updating its algorithms. Use text or graphical elements, such as company names and addresses, and words that may appear in future searches.

For example, instead of creating a company name with confusing letters, try to use the first letter of each word. In this way, it is easy to see what they are when visiting the page without leaving too much space between them. 13. Focus on the key points

There is no need to write pages about each service, because buyers need basic information. With this in mind, create some pages with important information for new customers or visitors who have not yet started a business. 

Also, if people need more information, there will always be a link back to a longer description! Don't list all loan plans, but only include the loan plans used in the past. People are most likely to search for these more. 14. Don't overuse graphics

Using real estate brochure templates can help save time and money, but don't think you can "crazy" and create something full of beautiful graphics and effects! Even if a company has an artistic side, there is no need to put all design efforts on making unique symbols or fonts.

Doing so will only distract buyers from the company’s products. Some of the best brochure examples contain simple shapes, colors, and lines. As long as everything is easy to view and follow, these should be fine! wrap up!

As mentioned earlier, not everyone is willing to spend a few hours making brochures by hand. Instead, they often turn to brochure templates online. This is one of the easiest ways for beginners to make professional-looking high-quality works without having to master any graphic design skills.

With Venngage, anyone can browse its free but amazing brochure templates. People can also use it similarly or customize it before printing so that their real estate company looks great and stands out from the competition!

Daniel Hall is an experienced digital marketer, writer, and world traveler. He spends a lot of free time flipping through books and learning a lot of topics.

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