GEORGE TOWN: Once thought-about an vital instrument to assist introduce a commerce or companies, enterprise cards at the moment are not as widespread as they was once.

Hot Print Design and Advertising Sdn Bhd founder and director Jeanson Tan, 45, mentioned the emergence of social media and messaging apps on digital platforms was amongst causes for the sharp decline in demand for enterprise cards.

“In the last 20 years, there has been a drop of about 300% in orders.

“Customers who used to request about 1,000 cards annually would now order about 300 pieces to last them the whole year,” he mentioned.

The decline started after individuals began exchanging contacts by way of smartphones, he mentioned.

“Some people would take a snapshot of their business cards and send them over as digital images without the need to give out the physical cards.

“Most consumers also find it more convenient to save contacts directly into their mobile phones than to store a business card,” he added.

With such low portions to roll out, many printers are merely offering enterprise card printing as a service to draw prospects to their enterprise, mentioned Tan.

“The small profit margin from printing business cards isn’t worth focusing on,” he mentioned.

However, Tan famous that enterprise cards are nonetheless being utilized by businessmen who respect them as a gesture of sincerity and to showcase their commerce.

“With newer technologies to apply coating and embossing to business cards, they are seen as status symbols.

“Some customers are willing to pay more to have premium materials and designs, considering that they do not cost much more than the ordinary ones.

“They believe that business cards give a good first impression on their business, and are important and worth investing in.”

Tan mentioned the preferred characteristic on enterprise cards presently is the Spot UV choice, the place a particular coating is utilized at particular areas so as to add depth and distinction by way of various ranges of sheen and texture.

For 300 items of enterprise cards to print, Tan is providing RM45 for the atypical kind and RM69 for these with Spot UV.

“Divided by the quantity, it’s just a small price,” he mentioned, including that his service contains free supply.

At one other design studio, its proprietor, who most popular to not be named, mentioned demand for enterprise cards has dropped a lot that he not offers it, besides just for keen prospects.

“I have ordinary printers for other jobs and they can print business cards in small quantities, which would not be efficient.

“If customers request large quantities, I would engage a printer in Kuala Lumpur to do it.

“There used to be many shops providing business card printing in town and we were among the largest, but now we’re the smallest,” he mentioned.

Checks with different retailers that supplied such printing service discovered it was not the main target of their enterprise as they’ve moved on to different issues akin to banners.

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