This week, I will prove that you can make important statements with creative peripheral shapes on simple formats like Tri-Fold, and may even benefit from machine folding.

You may remember that recently in episode 570, I shared three very exciting special-shaped rolls. They have a lot of "wow factors", but they are folded by hand and are special in every way. So let's take the good idea of ​​the shape format and turn it in another direction-easy to produce and great value for money.

How is the tri-fold brochure made?

Folding style: Special-shaped three-fold sample #1: Helen Yu of the National Association of Realtors / Print production: Lake County Press / Digitally printed in a dark cover of 100-pound works / Die cutting, scoring, machine folding sample #2: Apple Inc. Sample #3: Arthur M. Sackler Gallery (Smithsonian) Budget Rating: Low-Medium

Trish Witkowski is the chief folding fan of the online community foldfactory.com. She holds a Bachelor of Fine Arts in Graphic Design and a Master of Science in Graphic Arts Publishing from the School of Print Management and Science (now the School of Print Media) of Rochester Institute of Technology. As an award-winning designer, Trish served as the creative director of an institution in Baltimore for six years and taught design and desktop publishing at the university. She has expertise in the folding field and is the creator of the FOLDRite™ system, which was the recipient of the 2004 GATF InterTech™ Technology Award. Trish frequently publishes articles for graphic arts industry publications, and has written three books on folding topics: Folding Field Guide, Graphic Arts Folding: Teacher's Manual, and Folding: Professional Folding Guide.

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